K: Kellanova Stock Is S&P 500’s Best Performer for August with 40% Updraft on Mars Takeover
One specific event blasted Kellanova shares up by 40% in August — family-owned Mars will pull the Pringles maker into its orbit for $36 billion.
Kellanova stock K is the best performer in the S&P 500 for August. The parent of Pringles and Cheez-It added roughly 40% for the month, driven by one single event — an acquisition. Family-owned candy classic Mars announced early in August that it will pay $83.50 per share to take over Kellanova in an all-cash deal valued at $36 billion. The price tag represented a 33% premium to the closing price before the news got to the public.
The deal is expected to close in 2025 but not without some hindrances along the way. Regulators generally frown upon big-ticket acquisitions as they think it favors the big players in the industry. Mars, the privately-held company behind Snickers and M&M’s, generated $45 billion in revenue in 2022 — more than Coca-Cola’s $43 billion. Kellanova posted $13 billion in sales last year.
”Snacking is a large, attractive and durable category that continues to grow in importance with consumers,” Mars said in a statement. Kellanova, on the other hand, has been struggling to keep churning out revenue growth. Declining sales amid increased prices have made the brand lose its appeal while cost-conscious customers pivot to more attractive snacks.
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